Miaou Digital Marketing Strategy
Developed digital marketing strategy for contemporary brand, Miaou. Focused on growing direct-to-consumer revenue growth by executing social, email, and digital advertising campaigns.
Miaou can be found at miaou.com, fwrd.com, ssense.com, and more.
Miaou Paid Digital Marketing Strategy
Developed paid advertisement strategy for Facebook and Instagram. Managed media budget, reported on KPIs, optimized copy for ads, and developed creative.
PF19 Campaign
Responsible for all PF19 marketing campaigns, including graphics, copy, and social.
Drops
Responsible for product-specific drops marketing campaigns, including graphics, copy, and social.
Miaou Creative Sale Campaigns
Responsible for creative concepts for non-seasonal sale offerings.
Miaou x Depop
Partnered with @depop, a digital marketplace, to build out a new revenue stream for Miaou. Designed promotional assets and created a marketing strategy for this partnership.
Campaign Results
This partnership resulted in a 4% increase in Instagram followers and a strategic new revenue stream to sell one-of-a-kind pieces and samples.
Spring Summer 19 Campaign
Responsible for all SS19 marketing campaigns, including graphics, copy, and social.
Sale Campaign
Responsible for summer sale campaigns, including graphics, copy, and social.
Miaou Women-Owned Business Pop-Up
Marketed Miaou activation with @samimirovintage, @bagatiba, @basicswim, @jeuillimite at Platform LA.
